A Vehicle for Social Change

At this point in history, videogames have reached a point in its maturity where huge industries rule the market and mainstream tastes dictate the design of videogames. As the videogame market has developed, the industry has transformed the innovative electronic laboratories that created original games such as Adventure and Space Invaders into factories of concept reiteration. The economics of today’s marketplace restrict large companies from risk taking and instead encourage the maintenance of their already loyal market and audience. Theoretically, subversive ideas about videogames are immediately squelched by the greater economic forces. However, with the birth of the internet, dissident ideas gain momentum with very little cost and the support of formerly isolated and marginalized communities. In this world of interconnectivity – every action produces a thousand more reactions both expected and unexpected. One such reaction has been against the gender bias of videogames.